CONRADIE, E S; ROBERTS-LOMBARD, M; KLOPPER, H B. The influence of eleven Ps: An internal marketing and brand awareness perspective in a service environment. Southern African Business Review, [S. l.], v. 18, n. 1, p. 100–121, 2019. DOI: 10.25159/1998-8125/5647. Disponível em: https://unisapressjournals.co.za/index.php/SABR/article/view/5647. Acesso em: 2 nov. 2025.