Carstens M, Ungerer M, Human G. Perceived Risk, Trust and Familiarity of Online Multi-Sided Pure-Play Platforms Selling Physical Offerings in an Emerging Market. SABR [Internet]. 2019 [cited 2024 May 18];23:32 pages. Available from: https://unisapressjournals.co.za/index.php/SABR/article/view/5594