“My Outfit, My Identity”: An Ethnographic Study of the Akan of Ghana and the Basotho of Lesotho

Culture and Identity

Authors

  • Lineo Johnson University of South Africa
  • Kofi Quan-Baffour UNIVERSITY OF SOUTH AFRICA

DOI:

https://doi.org/10.25159/2663-6697/10579

Keywords:

Akan, Basotho, ethnographic study, outfit, identity, culture

Abstract

Culture is a way of life. It is anything that identifies a group of people; it makes them unique or different from others. The most striking symbol of culture is an outfit or attire. What people wear or how they dress (their outfit) projects their cultural identity. The Akan of Ghana and Basotho of Lesotho are typical examples of ethnic groups in Africa whose cultural heritage and identities are epitomised in their outfits. These ethnic groups are proud of their culture and unapologetic in putting on traditional attire or dresses that culturally identify them wherever they may be found. Akan women wear kaba (a top dress) with a slit that is stylishly designed by professional dressmakers using colourful kente (gorgeous) or other textiles and fabrics with matching duku (headgear) and bead ornaments around the neck and the wrist. The men wear colourful kente and joromi (tie-dye) shirts, smocks (fugu), or dashiki made from embroidered natural cotton materials. The Basotho are known for wearing expensive and beautiful Seshoeshoe (named after King Moshoeshoe, the founder of the Basotho nation) and likobo (a blanket made from animal fur) outfits with matching hats (molia-nyeoe). This ethnographic study investigates the raison d’etre for the unapologetic display of cultural outfits among the two African ethnic groups. The study, which employed the qualitative research methods of interviews and observation for data collection, found that the two groups are fond of their uniqueness because of their belief that without culture one is lost. The study concludes that Africa’s rebirth is an encouragement for Africans to project and preserve their heritage and identities.

Author Biography

Kofi Quan-Baffour, UNIVERSITY OF SOUTH AFRICA

Prof Kofi Quan-Baffour is the former Chair of Department of Adult Basic Education and Youth Development at the University of South Africa (UNISA). He is currently coordinating  a Department of Higher Education and Training - DHET-funded, Teaching & Learning Development Capacity Improvement Programme (TLDCIP) conducted for Universities offering Adult and Community Education qualifications, at UNISA. 

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Published

2023-03-24

How to Cite

Johnson, Lineo, and Kofi Quan-Baffour. 2022. “‘My Outfit, My Identity’: An Ethnographic Study of the Akan of Ghana and the Basotho of Lesotho: Culture and Identity”. Southern African Journal for Folklore Studies 32 (1):19 pages . https://doi.org/10.25159/2663-6697/10579.

Issue

Section

Articles
Received 2022-01-11
Accepted 2022-07-12
Published 2023-03-24