Cross-Cultural Communication Challenges in Basic Military Training: The Case of Recruits in the South African Air Force

Authors

DOI:

https://doi.org/10.25159/2663-6697/20019

Keywords:

cross-cultural communication, diversity, cultural diversity, linguistic diversity, racial diversity, Basic Military training

Abstract

This article aims to explore the impact of cultural, linguistic, and racial diversity on the effectiveness of cross-cultural communication among Basic Military Training (BMT) recruits undertaking training in a cross-cultural communication environment within the South African Air Force (SAAF) Gymnasium, Hoedspruit. In addition to an extensive review of the literature on cross-cultural communication, this article uses Effective Interaction Workgroup Communication Theory (EIWCT) to expound on the interface between cultural diversity and cross-cultural communication. A piloted topic guide was administered to a purposively sampled number of BMT recruits, and data was thematically analysed to generate study findings. The study’s findings indicate that effective training of military recruits is impeded by cross-cultural differences that emerge with cultural stereotypes, linguistic and racial barriers in military camps. The study recommends a comprehensive cross-cultural communication strategy to enhance inclusivity, collaboration, and operational effectiveness in military training environments.

Author Biographies

Janell Le Roux

Dr. J. Le Roux is a senior lecturer in the Department of Media, Communication and Information Studies at the University of Limpopo.  

Thabiso Muswede

Prof. T. Muswede is an associate professor in the Department of Media, Communication, and Information Studies at the University of Limpopo.  

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Published

2025-10-01

How to Cite

Mamogobo Mamabolo, Janell Le Roux, and Thabiso Muswede. 2025. “Cross-Cultural Communication Challenges in Basic Military Training: The Case of Recruits in the South African Air Force”. Southern African Journal for Folklore Studies, October, 25 pages . https://doi.org/10.25159/2663-6697/20019.

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