Preparing for the New Phygital Generation as Potential Academic Library Users in South African Higher Education

Abstract

Context: Higher education and its academic support services, including academic library and information services (LIS), have continuously been challenged by new technological developments, as well as the quest for transformation toward more inclusive education. The rapid and disruptive technological changes imposed by the Fourth Industrial Revolution (4IR) heralded a new entry-level student, coined the “phygital generation.” This new generation of library users is characterised by an ever-expanding digital imprint and a preference for using mobile technology to navigate all aspects of their daily lives, including how they approach their tertiary studies.

Focus: The study interrogates the readiness of information specialists to understand the nature of the phygital generation within a higher education group in South Africa. The changes in information-seeking behaviour are explored with due cognisance of the existing digital exclusions experienced by many South African students.

Methodology: Through the lens of the critical theory paradigm and guided by the conceptualisations of post-digital frameworks, critical digital approaches and metacognitive frameworks, qualitative data were collected during a focus group interview. The non-probability sample was purposively selected, consisting of information specialists of a school within a higher education institution. The transcribed data were coded and thematically analysed.

Key findings: Key findings show a shift in the information-seeking behaviour of new entry-level students. There is a propensity towards using mobile technology. It is evident that LIS staff in this study are not yet mobilised to accommodate this new trend by adapting existing services to be more open to accommodating mobile technology seamlessly. The participants reported that academic writing skills are affected by short messaging styles used in social media. Understanding the nature of the new phygital student and capitalising on the affordances of mobile learning will support student success.

Value: Mobile LIS urgently needs to be formalised and implemented strategically with the needs of the new generation in mind. The need for further institutional reform and innovation is evident. Further research is required on plagiarism trends, copyright infringement and privacy compliance that emerged from the findings of this study.