Investigating the Prevalence of Gender Stereotypes in a South African Mine

Mariska  Beyer; Crizelle Els; Lizelle Rossouw

doi:10.25159/2664-3731/13601

Authors

Mariska Beyer North-West University
Crizelle Els North-West University https://orcid.org/0000-0002-2596-7643
Lizelle Rossouw North-West University https://orcid.org/0000-0002-5088-0523

DOI:

https://doi.org/10.25159/2664-3731/13601

Keywords:

gender stereotypes, mining industry, diversity

Abstract

The existence of gender stereotypes is a common phenomenon. Pressure on organisations to establish workforce diversity evolves constantly. However, diversity encourages stereotyping. Once organisations know the stereotypes, they will be able to manage these more effectively. The main aim of this study is to investigate the prevalence of gender stereotypes in a mine in South Africa. Limited research has been undertaken to date on the existence of gender stereotypes in the South African mining industry. A sample of 39 employees from a South African mine was selected and semi-structured interviews were conducted. The data were analysed by means of content analysis. Most of the employees who were interviewed understood the concept of gender stereotypes. The most prevalent stereotypes that were found were in-group stereotypes, out-group stereotypes and perceived in- and out-group stereotypes (meta stereotypes). The existence of gender stereotypes in a mine can be managed through establishing various interventions to assist employees to confront their own stereotypes and valuing employees for their contribution and not according to the gender group they belong to. This study adds to the literature and knowledge of gender stereotypes. Limited studies have been conducted on gender stereotypes in South African mines. The information obtained in this study provides insight into the stereotypes that should be managed in the South African mining industry.

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