Translating Quality into Practice: Insights from South African Instructional Designers
DOI:
https://doi.org/10.25159/2663-5895/16891Keywords:
Community of inquiry, instructional design, online learning material, curriculum design, quality guiding documentsAbstract
The instructional design profession is on the rise in African higher education, but research on instructional designers' practices in Africa is limited compared to in the Global North. Contextual factors play a vital role in shaping instructional design approaches, and understanding how instructional designers perceive and ensure the quality of online learning materials is crucial. This study explores the perspectives of experienced South African instructional designers on quality, particularly in terms of pedagogy, during the creation of online learning content. Using the ADDIE model, and Margaryan, Bianco, and Littlejohn's 10-principle framework expanding the work of Merrill, the study conducted in-depth interviews with nine proficient instructional designers. While it was expected that instructional designers would rely on standardised quality assurance tools, the findings revealed a more eclectic approach, with designers drawing from various resources when crafting online learning materials. A key focus for these designers was establishing “human connectedness” through the intentional incorporation of teaching presence and collaborative learning activities. The quality principles mentioned align with the community-of-inquiry model, ensuring sound pedagogical practices in online education.
References
Adams, W. C. 2015. “Conducting Semi-Structured Interviews.” In: K. E. Newcomer, H. P. Hatry and J. S. Wholey (Eds.), Handbook of Practical Program Evaluation. 4th ed, 492–505. s.l.: Jossey-Bass. https://doi.org/10.1002/9781119171386.ch19 DOI: https://doi.org/10.1002/9781119171386.ch19
Akyol, Z. and D. R. Garrison. 2008. “The Development of a Community of Inquiry Over Time in an Online Course: Understanding the Progression and Integration of Social, Cognitive and Teaching Presence.” Journal of Asynchronous Learning Networks 12 (3-4): 3–22. https://doi.org/10.24059/olj.v12i3.66 DOI: https://doi.org/10.24059/olj.v12i3.66
Al-Hosni, F. A. 2016. “Evaluating On-Line Distance Learning from Learners’ and Teachers’ Perceptions: A Case Study at Sultan Qaboos University.” DEd thesis, Sultan Qaboos University.
Al-dheleai, Y. M., Z. Tasir, W. M. Al-Rahmi, M. A. Al-Sharafi, and A. Mydin. 2020. “Modeling of Students Online Social Presence on Social Networking Sites with Academic Performance.” International Journal of Emerging Technologies in Learning 15 (12): 56–71. https://doi.org/10.3991/ijet.v15i12.12599 DOI: https://doi.org/10.3991/ijet.v15i12.12599
Altuwairesh, N. 2021. “Female Saudi University Students’ Perceptions of Online Education Amid COVID-19 Pandemic.” Arab World English Journal (AWEJ) Special Issue on Covid 19 Challenges 1 (1): 381–397. https://doi.org/10.24093/awej/covid.28 DOI: https://doi.org/10.24093/awej/covid.28
Anderson, T. and J. Dron. 2011. “Three Generations of Distance Education Pedagogy.” International Review of Research in Open and Distributed Learning 12 (3): 80–97. https://doi.org/10.19173/irrodl.v12i3.890 DOI: https://doi.org/10.19173/irrodl.v12i3.890
Arslan, G. 2021. “Loneliness, College Belongingness, Subjective Vitality, and Psychological Adjustment During Coronavirus Pandemic: Development of the College Belongingness Questionnaire.” Journal of Positive School Psychology 5 (1): 17–31. https://doi.org/10.47602/jpsp.v5i1.240 DOI: https://doi.org/10.47602/jpsp.v5i1.240
Badali, M., J. Hatami, H. Fardanesh, and O. Noroozi. 2018. “Evaluating Instructional Design Quality of Iranian MOOCs Based on Merrill's Principles of Instruction and Margaryan's Principles.” Interdisciplinary Journal of Virtual Learning in Medical Sciences. https://doi.org/10.5812/ijvlms.81623 DOI: https://doi.org/10.5812/ijvlms.81623
Baldwin, S. J. and Y. -H. Ching. 2019. “An Online Course Design Checklist: Development and Users’ Perceptions.” Journal of Computing in Higher Education 31 (1): 156–172. https://doi.org/10.1007/s12528-018-9199-8 DOI: https://doi.org/10.1007/s12528-018-9199-8
Bari, M. and R. Djouab. 2014. “Quality Frameworks and Standards in E-Learning.” International Journal of the Computer, the Internet and Management 22 (3): 1–7.
Biggs, J. 1996. “Enhancing Teaching Through Constructive Alignment.” Higher Education 32: 347–364. https://doi.org/10.1007/BF00138871 DOI: https://doi.org/10.1007/BF00138871
Boyd, B. and P. Ralston-Berg. 2020. “Quality Measures of Great Instructional Design.” In: W. Kilgore and D. Weaver (Eds.), Connecting the Dots: Improving Student Outcomes and Experiences with Exceptional Instructional Design. s.l.: Pressbooks.
Brown, A. H. and T. D. Green. 2016. The Essentials of Instructional Design: Connecting Fundamental Principles with Process and Practice, 3rd ed. New York (USA): Routledge. https://doi.org/10.4324/9781003404835-2 DOI: https://doi.org/10.4324/9781003404835-2
CHE. 2013. The Higher Education Qualification Sub-framework. Pretoria: Council on Higher Education.
Chugh, R., S. Ledger, and R. Shields. 2017. “Curriculum Design for Distance Education in the Tertiary Sector.” Turkish Online Journal of Distance Education 18 (2): 4–12. https://doi.org/10.17718/tojde.306552 DOI: https://doi.org/10.17718/tojde.306552
Davis, T. and T. V. Frederick. 2020. “The Impact of Multimedia in Course Design on Students’ Performance and Online Learning Experience: A Pilot Study of an Introductory Educational Computing Course.” Online Learning 24 (3): 147–162. https://doi.org/10.24059/olj.v24i3.2069 DOI: https://doi.org/10.24059/olj.v24i3.2069
Debattista, M. 2018. “A Comprehensive Rubric for Instructional Design in E-Learning.” The International Journal of Information and Learning Technology 35 (2): 93–104. https://doi.org/10.1108/IJILT-09-2017-0092 DOI: https://doi.org/10.1108/IJILT-09-2017-0092
Dick, W. and L. Carey. 1996. The Systematic Design of Instruction, 4th ed. New York: Harper Collins College Publishers.
Dicks, D. and C. Ives. 2008. “Instructional Designers at Work: A Study of How Designers Design.” Canadian Journal of Learning and Technology 34 (2): 213–221. https://doi.org/10.21432/T28W26 DOI: https://doi.org/10.21432/T28W26
Dunlap, J. C. and P. R. Lowenthal. 2018. “Online Educators’ Recommendations for Teaching Online: Crowdsourcing in Action.” International Council for Open and Distance Education 10 (1): 79–89. https://doi.org/10.5944/openpraxis.10.1.721 DOI: https://doi.org/10.5944/openpraxis.10.1.721
Dunlap, J. C., D. M. Sobel, and D. Sands. 2007. “Supporting Students’ Cognitive Processing in Online Courses: Designing for Deep and Meaningful Student-to-Content Interactions.” TechTrends 51 (4): 20–31. https://doi.org/10.1007/s11528-007-0052-6 DOI: https://doi.org/10.1007/s11528-007-0052-6
Dzubinski, L. M. 2014. “Teaching Presence: Co-Creating a Multi-National Online Learning Community in an Asynchronous Classroom.” Journal of Asynchronous Learning Networks 18 (2): 1–16. https://doi.org/10.24059/olj.v18i2.412 DOI: https://doi.org/10.24059/olj.v18i2.412
Galyen, K., M. H. Culbertson, and L. Chuchran-Davis. 2020. “Fundamentals of Exceptional Instructional Design: Essentials of Mindset and Approach.” In: W. Kilgore and D. Weaver (Eds.), Connecting the Dots: Improving Student Outcomes and Experiences with Exceptional Instructional Design. s.l.: Pressbooks.
Garrison, D. R., T. Anderson, and W. Archer. 2001. “Critical Inquiry in a Text-Based Environment: Computer Conferencing in Higher Education.” The Internet and Higher Education 2 (2): 87–105. https://doi.org/10.1016/S1096-7516(00)00016-6 DOI: https://doi.org/10.1016/S1096-7516(00)00016-6
Hehir, E., M. Zeller, J. Luckhurst, and T. Chandler. 2021. “Developing Student Connectedness Under Remote Learning Using Digital Resources: A Systematic Review.” Education and Information Technologies 26: 6531–6548. https://doi.org/10.1007/s10639-021-10577-1 DOI: https://doi.org/10.1007/s10639-021-10577-1
Heiser, R. and P. Ralston-Berg. 2019. “Active Learning Strategies for Optimal Learning.” In: M. G. Moore and W. C. Diehl (Eds.), Handbook of Distance Education, 4th ed. New York: Routledge. https://doi.org/10.4324/9781315296135-22 DOI: https://doi.org/10.4324/9781315296135-22
Hodges, C. B. and S. F. Cowan. 2012. “Preservice Teachers’ Views of Instructor Presence in Online Courses.” Journal of Digital Learning in Teacher Education 28 (4): 139–145. https://doi.org/10.1080/21532974.2012.10784694 DOI: https://doi.org/10.1080/21532974.2012.10784694
Hosie, P., R. Schibeci, and A. Backhaus. 2005. “A Framework and Checklists for Evaluating Online Learning in Higher Education.” Assessment and Evaluation in Higher Education October, 30 (5): 539–553. https://doi.org/10.1080/02602930500187097 DOI: https://doi.org/10.1080/02602930500187097
Husna, A. and D. M. Fajar. 2022. “Development of Interactive Learning Media Based on Articulate Storyline 3 on Newton’s Law Material with a Contextual Approach at the Junior High School Level.” Indonesian Journal of Integrated Science Education 4 (1): 17–26. https://doi.org/10.29300/ijisedu.v4i1.5857 DOI: https://doi.org/10.29300/ijisedu.v4i1.5857
Jonassen, D. H. 2008. “Instructional Design as Design Problem Solving: An Iterative Process.” Educational Technology 48 (3): 21–26.
Jung, J., Y. Shin, and J. Zumbach. 2021. “The Effects of Pre-Training Types on Cognitive Load, Collaborative Knowledge Construction and Deep Learning in a Computer-Supported Collaborative Learning Environment.” Interactive Learning Environments 29 (7): 1163–1175. https://doi.org/10.1080/10494820.2019.1619592 DOI: https://doi.org/10.1080/10494820.2019.1619592
Kandlbinder, P. 2014. “Constructive Alignment in University Teaching.” HERDSA News 36 (3): 5–6.
Karthik, B. S., B. B. Chandrasekhar, R. David, and A. K. Kumar. 2019. “Identification of Instructional Design Strategies for an Effective E-Learning Experience.” The Qualitative Report 24 (7): 1537–1555. https://doi.org/10.46743/2160-3715/2019.3870 DOI: https://doi.org/10.46743/2160-3715/2019.3870
Kassymova, G. K., A. Axmetoba, and B. Mazhinov. 2020. “E-Learning Environments and Problem-based Learning.” International Journal of Advanced Science and Technology 29 (7): 346–356.
Khumalo, S. S. 2018. “Improving Student Success Rate in Open Distance Learning Settings Through the Principle of Constructive Alignment.” In: M. Sinecen (Ed.), Trends in E-Learning. s.l.: IntechOpen. https://doi.org/10.5772/intechopen.75637 DOI: https://doi.org/10.5772/intechopen.75637
Kilgore, W. and D. Weaver. 2020. “Instructional Design: Insights into the Profession.” In W. Kilgore and D. Weaver (Eds), Connecting the Dots: Improving Student Outcomes and Experiences with Exceptional Instructional Design. 1–286. Pressbooks.
Kuwabara, K., T. Watanabe, T. Ohguro, Y. Itoh, and Y. Maeda. 2002. Connectedness Oriented Communication: Fostering a Sense of Connectedness to Augment Social Relationships. s.l.: IEEE.
Lee, R. M. and S. B. Robbins. 1995. “Measuring Belongingness: The Social Connectedness and the Social Assurance Scales.” Journal of Counselling Psychology 42 (2): 232–241. https://doi.org/10.1037/0022-0167.42.2.232 DOI: https://doi.org/10.1037//0022-0167.42.2.232
Lowenthal, P.R. and J. C. Dunlap. 2014. “Problems Measuring Social Presence in a Community of Inquiry.” E-Learning and Digital Media 11 (1): 20–31. https://doi.org/10.2304/elea.2014.11.1.19 DOI: https://doi.org/10.2304/elea.2014.11.1.19
Mahdavinasab, Y., E. Sadipour, and M. Moradi. 2019. “An Investigation of the Effective Components Considered in Designing E-Learning Environments in Higher Education and Offering a Framework for E-Learning Instructional Design.” Quarterly Journal of Iranian Distance Education 1 (4): 9–24.
Margaryan, A., M. Bianco, and A. Littlejohn. 2015. “Instructional Quality of Massive Open Online Courses (MOOCs).” Computers and Education 80: 77–83. https://doi.org/10.1016/j.compedu.2014.08.005 DOI: https://doi.org/10.1016/j.compedu.2014.08.005
Martin, F., D. Polly, A. Jokiaho, and B. May. 2017. “Global Standards for Enhancing Quality in Online Learning.” The Quarterly Review of Distance Education 18 (2): 1–10.
Masoumi, D. and B. Lindström. 2011. “Quality in E-Learning: A Framework for Promoting and Assuring Quality in Virtual Institutions.” Journal of Computer Assisted Learning 28: 27–41. https://doi.org/10.1111/j.1365-2729.2011.00440.x DOI: https://doi.org/10.1111/j.1365-2729.2011.00440.x
McDonald, J. K. and R. E. West. (Eds.). 2021. Design for Learning: Principles, Processes and Praxis. Brigham (UK): EdTEch Books. https://doi.org/10.59668/id DOI: https://doi.org/10.59668/id
Merriam, S. B. and E. J. Tisdell. 2016. Qualitative Research: A Guide to Design and Implementation, 4th ed. San Francisco: John Wiley and Sons.
Merrill, M. 2002. “First Principles of Instruction.” Educational Technology Research and Development 50 (3): 43–59. https://doi.org/10.1007/BF02505024 DOI: https://doi.org/10.1007/BF02505024
Merrill, M. 2009. “Finding E3 (Effective, Efficient, and Engaging) Instruction.” Educational Technology 49 (3): 15–26.
Moallem, M. and O. Cai. 2021. “Applying Merrill's First Principles of Instruction to Redesign an Online Graduate Course Through Rapid Prototyping Approach (AECT, Ed.)” TechTrends. https://doi.org/10.1007/s11528-021-00658-w DOI: https://doi.org/10.1007/s11528-021-00658-w
Morrison, G. R. and G. J. Anglin. 2012. “An Analysis of Success and Failures: Focusing on Learner-Content Interactions for the Next Generation Distance Education.” The Next Generation of Distance Education, 1–259. New York: Springer. https://doi.org/10.1007/978-1-4614-1785-9_16 DOI: https://doi.org/10.1007/978-1-4614-1785-9_16
NADEOSA. 2021. Designing and Delivering Distance Education: Revised NADEOSA Quality Criteria. Pretoria: s.n.
Ossiannilsson, E., K. Williams, A. Camilleri, and M. Brown, M. 2015. Quality Models in Online and Open Education Around the Globe. State of the Art and Recommendations. Oslo, Norway: ICDE.
Pallitt, N., T. Carr, J. Pedersen, S. Gunness, and J. Dooga. 2018. Perspectives on Learning Design in African Higher Education. Cape Town: s.n.
Pelz, B. 2010. “Three Principles of Effective Online Pedagogy.” Journal of Asynchronous Learning Networks 14 (1): 103–116. https://doi.org/10.24059/olj.v14i1.1642 DOI: https://doi.org/10.24059/olj.v14i1.1642
Piña, A. 2017. Instructional Design Standards for Distance Learning. Bloomington: Association for Educational Communications and Technology.
Prempeh, B. and E. Appiah. 2017. “Assessing the Contribution of Media Elements in Online Multimedia Instructions for Distance Learning.” Progressio 39 (2): 1–18. https://doi.org/10.25159/0256-8853/2893 DOI: https://doi.org/10.25159/0256-8853/2893
Purwandari, P., K. Junus and H. B. Santoso. 2022. “Exploring E-Learning Community of Inquiry Framework for Engineering Education.” International Journal of Instruction 15 (1): 619–632. https://doi.org/10.29333/iji.2022.15135a DOI: https://doi.org/10.29333/iji.2022.15135a
Rabel, K. and J. Stefaniak. 2018. “The Onboarding of Instructional Designers in the Workplace.” Performance Improvement 57: 48–60. https://doi.org/10.1002/pfi.21824 DOI: https://doi.org/10.1002/pfi.21824
Reaves, J. 2019. “21st-Century Skills and the Fourth Industrial Revolution: A Critical Future Role for Online Education.” International Journal on Innovations in Online Education 3 (1): 1–22. https://doi.org/10.1615/IntJInnovOnlineEdu.2019029705 DOI: https://doi.org/10.1615/IntJInnovOnlineEdu.2019029705
Reeves, T. C. 2006. “How Do You Know They are Learning?: The Importance of Alignment in Higher Education.” International Journal of Learning Technology 2 (4): 294–309. https://doi.org/10.1504/IJLT.2006.011336 DOI: https://doi.org/10.1504/IJLT.2006.011336
Richardson, J. C., A. A. Koehler, E. D. Besser, S. Caskurlu, J. Lim, and C. M. Mueller. 2015. “Conceptualizing and Investigating Instructor Presence in Online Learning Environments.” International Review of Research in Open and Distributed Learning 16 (3): 256–297. https://doi.org/10.19173/irrodl.v16i3.2123 DOI: https://doi.org/10.19173/irrodl.v16i3.2123
Rowley, K. 2005. “Inquiry into the Practices of Expert Courseware Designers: A Pragmatic Method for the Design of Effective Instructional Systems.” Journal of Educational Computing Research 33 (4): 419–450. https://doi.org/10.2190/9MLR-ARTQ-BD1P-KETN DOI: https://doi.org/10.2190/9MLR-ARTQ-BD1P-KETN
Seel, N. M., T. Lehmann, P. Blumschein, and O. A. Podolskiy. 2017. Instructional Design for Learning: Theoretical Foundations. Rotterdam: Sense Publishers. https://doi.org/10.1007/978-94-6300-941-6 DOI: https://doi.org/10.1007/978-94-6300-941-6
Serdyukov, P. 2015. “Does Online Education Need a Special Pedagogy?” Journal of Computing and Information Technology 23: 61–74. https://doi.org/10.2498/cit.1002511 DOI: https://doi.org/10.2498/cit.1002511
Shea, P. and T. Bidjerano. 2009. “Community of Inquiry as a Theoretical Framework to Foster ‘Epistemic Engagement’ and ‘Cognitive Presence’ in Online Education.” Computers and Education 52: 543–553. https://doi.org/10.1016/j.compedu.2008.10.007 DOI: https://doi.org/10.1016/j.compedu.2008.10.007
Silber, K. H. 2007. “A Principle-Based Model of Instructional Design: A New Way of Thinking About and Teaching ID.” Educational Technology 47 (5): 5–19.
Steyn, H. J. 2021. “The Education System: Providing in a Country's Common Good.” In: C. C. Wolhuter, L. Jacobs and H. J. Steyn (Eds.), Reflecting on Education Systems, 20–41. .Noordbrug: Keurkopie
Sugar, W. 2014. Studies of ID Practices: A Review and Synthesis of Research on ID Current Practices. New York: Springer. https://doi.org/10.1007/978-3-319-03605-2 DOI: https://doi.org/10.1007/978-3-319-03605-2
Sun, A. and X. Chen. 2016. “Online Education and its Effective Practice: A Research Review.” Journal of Information Technology Education: Research 15: 157–190. https://doi.org/10.28945/3502 DOI: https://doi.org/10.28945/3502
Tathahira, T. 2020. “Promoting Students’ Critical Thinking Through Online Learning in Higher Education: Challenges and Strategies.” Journal of Language, Education, and Humanities 8 (1): 79–92. https://doi.org/10.22373/ej.v8i1.6636 DOI: https://doi.org/10.22373/ej.v8i1.6636
Thompson-Sellers, I. and B. Calandra. 2012. “Ask the Instructional Designers: A Cursory Glance at Practice in the Workplace.” Performance Improvement 51 (7): 21–27. https://doi.org/10.1002/pfi.21283 DOI: https://doi.org/10.1002/pfi.21283
Timonen, P. and H. Ruakamo. 2021. “Designing a Preliminary Model of Coaching Pedagogy for Synchronous Collaborative Online Learning.” Journal of Pacific Rim Psychology 15: 1–22. https://doi.org/10.1177/1834490921991430 DOI: https://doi.org/10.1177/1834490921991430
Turner, D. W. 2010. “Qualitative Interview Design: A Practical Guide for Novice Investigators.” The Qualitative Report 15 (3): 754–76
Tyler, R. W. 1949. Basic Principles of Curriculum and Instruction. s.l.: University of Chicago Press.
Wilson, K. M. 2018. “School Connectedness and Academic Success.” Unpublished master’s dissertation, Old Dominion University.
Wolhuter, C. C. and L. Jacobs. 2021. “COVID-19, The Global Education Project and Technology: Disrupting Priorities Towards Rethinking Education.” Research in Social Sciences and Technology 6 (2): 96–109. https://doi.org/10.46303/ressat.2021.13 DOI: https://doi.org/10.46303/ressat.2021.13
Zhang, Z., R. Schwier, and K. Campbell. 2005. “A Review of What Instructional Designers Do: Questions and Questions Not Asked.” Canadian Journal of Learning and Technology 31 (1): 9–29. https://doi.org/10.21432/T2JW2P DOI: https://doi.org/10.21432/T2JW2P
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Isabella Du Preez, Lynette Jacobs

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.